Here’s an interesting news snippet (Note added 9/18/04: this article is no longer available but there is another interesting interview found here) about companies using blogs to make money. I think that blogs are great for small business owners and also for those who are just getting started to feel their way through the online marketing maze.

Why? Most blogs can be set up for free. The only cost is your internet connection. Plus domain name registration and web-hosting if you want to host your blog on your own site.

You can earn income a number of ways:

1. Put Google Adsense on your blog pages

2. Write about a topic and promote affiliate products related to that topic.

3. Sell advertising - if your blog gets LOADS of traffic, then advertisers in your particular niche would be interested.

Note that all the above 3 strategies do not cost you anything in and of themselves.

There are probably other ways, but I can’t think of them right now. If you think of something and would like to share, please write a comment.