It is easy to get lost in the jargon, especially when we venture into areas we may not know very well. Our natural reaction is to just nod our heads and not to ask - we don’t want to seem stupid. And no area is considered more foreign to most consumers than technology. [...]

I was surprised to see a few noted SEO’s comment with shockingly naive responses rarely seen in the SEO space.
Google can ID your click with (my guess) 95% accuracy. The other 5% of the clicks, they can throw out on pure guesstimation. They don’t have to be 100% certain to be able to toss a [...]