Tag Archives : SEM

I was surprised to see a few noted SEO’s comment with shockingly naive responses rarely seen in the SEO space. Google can ID your click with (my guess) 95% accuracy. The other 5% of the clicks, they can throw out on pure guesstimation. They don’t have to be 100% certain to be able to toss...

All of the free web directories listed below offer a link to your website without requiring a reciprocal link in return. To submit your website to these directories, just click on the url of the free web directory of your choice and a new window will open with the web directory so you can submit your...

John Mark Walker, Hyperic’s community lead, has an interesting take on whether Google deserves to be loved or loathed for its open-source community outreach. John Mark is in the former camp and, increasingly, so am I. Google is the Teflon open-source company, contributing selectively and strategically…and...

As noted by ZDNet Editor in Chief Larry Dignan, Armstrong emphasized that the dip in paid clicks was intentional–part of a strategic plan designed to deliver better, more-precisely targeted ads. Thus, the market anxiety that hit Google’s stock was, well, unjustified. After ComScore reported a recent...

Commission’s decision in place, Google announced on Tuesday that it has formally closed its merger with DoubleClick. European antitrust regulators on Tuesday approved Google’s $3.1 billion merger with DoubleClick, paving the way for a blockbuster deal in Internet search and publisher-based advertising...

Using title tags effectively can be the difference between potential customers finding your site or your top competitors’. This often overlooked step is of greater importance than most webmasters realize for search engine optimization. A title tag is an HTML tag with text describing the contents...

As the search engine optimization pendulum swings, webmasters scramble to keep on top of latest trends and methods of optimizing their web pages. Well, for all the webmasters who gave up on search engine optimization with meta tags when Google began ignoring meta descriptions and keywords, its time to...

Like most questions in life, determining the importance of SEO is never really black and white. It depends a lot on who you ask. Here at Best Rank, we’d probably rate the importance of SEO right up there with the birth of a child and breathing. Ask a dairy farmer in the Midwest, and you might get a...

There has been some buzz in the SEO community during the last few days regarding Google’s recent, apparent shift in policy towards Dynamic URLs vs. static URLs. I’m going to talk about the issue, what Google is saying and show you their new policy is actually a bunch of one-sided fluff worth about...

Before I begin and in case you’re new to SEO, there are a lot of business owners who tend to think that high keyword rankings are the goal of search marketing, but this just isn’t true. As search marketers, our goal is to produce a solid return on investment for our clients in ways that make sense....